As Maruti Suzuki India Limited (MSIL) took its first production unit of the much-awaited e Vitara electric SUV on August 26, 2025, the company’s Hansalpur manufacturing unit in Gujarat, this marks a historic milestone in India’s automotive industry. The company is now the first manufacturer in India to venture into the electric vehicle space, this marks a turning point in the Indian automotive industry.
Market Preparation in Advance of the Official Launch!
The company’s e Vitara electric SUV is poised to hit the market on September 3, 2025, giving Maruti Suzuki significant growth opportunities in the newly opened market. The Hansalpur plant, serving as the primary production site of the e Vitara, positions Maruti Suzuki as a key player in the international electric vehicle market. Positioned to expro e Vitara to 100 plus counties, the plant will be instrumental in making India a manufacturing hub of Suzuki electric vehicles in the world.
Updated Battery Technology and Enhanced Range Features!
The e Vitara offers users two battery options: a baseline 49 kWh LFP battery pack with a WLTP certified range of 346 km and a higher capacity 61 kWh option that offers 426 km of range. The former is equipped with a front-axle mounted motor that produces 143 horsepower and 192.5 Nm of torque. The latter provides an increase to 173 horsepower with the same torque output. All battery variants enable rapid DC fast charging to 80% capacity in 45 minutes. Home charging between 4.5 to 9 hours is dependent on battery size and charger type.
Evaluating Pricing Strategy
The e Vitara faces competition within the electric SUV market, directly competing with the Hyundai Creta Electric, Tata Curvv EV, and the MG ZS EV. Industry analysts expect the e Vitara is priced between 17 to 26 lakh rupees, making it a competing option in the premium SUV electric market. The e Vitara is designed with LED projector headlights and distinctive Y shaped daytime running lights which is paired with a trim aerodynamic 18 inch alloy wheels making the car a great consideration for style based consumers.
Global Export Strategy and Manufacturing Excellence
Establishing the Hansalpur facility as a global export hub shows confidence in Indian manufacturing and cost advantage when compared to other regions. The e Vitara is Suzuki’s first fully developed global electric SUV built on a new, scalable and proprietary platform marks the first on Suzuki’s global electric SUV strategy. Through this, Maruti Suzuki is able to utilize competetive edge of India’s manufacturing while servicing different global market needs and regulatory requirements.
Market Impact and Future Outlook!
As e Vitara enters the market, we observe a drastic transformation for the Indian automotive industry as there is a shift from internal combustion engine to electric alternatives. Its equipped with advanced safety features such as level 2 ADAS, 7 airbags, and other modern features which make it a tech savvy electric SUV. Maruti Suzuki’s entry into the EV market is expected to increase market competition which can lead to quicker and widespread adoption of electric vehicles in India’s value driven automotive market.
The launch of production with e Vitara showcases more than production; it marks India’s position in the Global EV manufacturing value chain and indicates that Maruti Suzuki is evolving from a conventional automaker into a modern provider of electric mobility solutions.