The German luxury car manufacturer BMW will increase the price of all vehicles in India by up to 3% effective September 01, 2025. The boost in price is due to the influence of the global economy, which has increased production and logistics costs for the car manufacturer. m.economictimes
Impact on India’s Luxury Car Segment!
The 3% increase will apply to BMW’s complete range in India. This includes the entry-level 2 Series Gran Coupé, which costs Rs 46.9 lakh, and the flagship BMW XM, which is priced at Rs 2.6 crore. The company has not specified which models will face the maximum increase which leaves buyers in suspense about the prices of their favorite vehicles. news18
Indian luxury car aficionados waiting to buy a BMW will realize that their ‘Buy now, Pay later’ strategy would lead them to pay a hefty price if they wait until after September 01. With the festive season around the corner, which is a peak season for car sales in India, the price increase is strategically timed. This is a great opportunity for both the dealerships and the buyers. zeenews.india
Global Factors Driving Price Revision
BMW India Group President and CEO, Vikram Pawah, explained the world challenges that prompted him to increase the prices.
“Pawah explained that for BMW India, the growth and sales momentum in the first half of the year has been exceptional. But, the continued impact of the foreign exchange rates and the global supply chain has been increasing material and logistics costs.”
“Due to the stubborn exchange rates, numerous premium auto manufacturers across the globe are struggling to deal with the impact of the foreign exchange rates, and the global supply chain disruption. For BMW India, the burden of these costs is becoming harder to absorb, and so they are trying to manage it by sharing some of it with the consumers.”
Plans New Model Launches For Festive Season!
“Regardless of the new price point, BMW India is confident about the market and has indicated that they plan to launch multiple new models in the festive season. ‘We are geared to launch new models with power-packed profiles of our cars during festive season. The demand for the BMW luxurious, pioneering cars is constantly increasing and we are best positioned to deliver performance and innovation to our customers,’ said Pawah.”
Impacts For Buying Luxury Cars!
“From the viewpoint of the potential customers in India, the announcement provided them a decisive deadline. The prospects who are considering a purchasing a BMW could have a reason to finalize their purchase decision before the deadline of price change.”
As this is the festive season where people purchase the the products, I’m sure I’m sure this is the worst timing possible.
Automobile Industry analysist have predicted that, given the global economic trends and supply chain issues luxury cars face, BMW’s change in price could lead to other luxury car brands in India to also change their price. m.economictimes also expresses that the luxury brands are using these global inflation corrections as an excuse to increase production while along the logistics costs of the automobile industry to control the pricning for brands around the globe.