Mahindra & Mahindra Limited marked India’s Independence Day with a groundbreaking announcement, unveiling its Global Vision 2027 strategy featuring four revolutionary SUV concepts based on the all-new NU_IQ platform. This bold initiative positions the Indian automaker to redefine the premium SUV landscape both domestically and internationally.
Revolutionary NU_IQ Platform Foundation
The cornerstone of Mahindra’s futuristic vision lies in the versatile NU_IQ platform, a modular, multi-energy foundation capable of supporting various body styles, powertrains, and both internal combustion engine (ICE) and electric vehicle (EV) configurations. This flexible architecture represents a strategic shift toward addressing untapped market segments across India and global left-hand-drive markets.
The Four Vision Concepts Unveiled!
Vision S: Bold and Boxy Design The Vision S showcases a muscular, boxy silhouette characterized by straight lines throughout its bodywork and a modern front fascia featuring Mahindra’s Twin-Peaks logo. The concept’s interior blends futuristic elements with current design cues, featuring a striking blue and black theme contrasted by silver dashboard accents.
Vision T: Electric Thar Evolution Building upon the Thar.E concept from 2023, the Vision T represents a more evolved version with a coupe-like appeal, long hood, and tapering roofline. This concept will serve as an all-electric alternative to the popular Thar lineup when it enters production.
Vision SXT: Pickup Innovation The Vision SXT concept features a pickup-like design with a compact cargo bay designed to accommodate two spare tires, representing Mahindra’s exploration into the utility vehicle segment.
Vision X: Crossover Athleticism The Vision X combines sporty crossover aesthetics with an upright stance and high ground clearance, featuring sculpted bodywork and design cues reminiscent of the upcoming BE 6.
HEARTCORE Design Philosophy!
Opposites Attract Theme
Developed at Mahindra’s global design studios in Mumbai and Banbury, UK, these concepts embody the brand’s HEARTCORE design philosophy under the theme “Opposites Attract,” where contrasting elements combine to create bold, expressive design language.
Production Timeline and Market Strategy
All four concepts are engineered at Mahindra Research Valley and are scheduled to enter production starting 2027. This timeline aligns with Mahindra’s strategy to deliver class-leading luxury SUVs to broader audiences while establishing a stronger presence in international markets.
Strategic Market Positioning!
The Vision 2027 initiative demonstrates Mahindra’s commitment to innovation and market expansion. Each concept targets unique market needs while maintaining Mahindra’s core attributes of strong presence, powerful performance, world-class safety, and advanced technology integration.
| Concept | Design Focus | Target Segment | Expected Launch |
|---|---|---|---|
| Vision S | Sporty Solidity | Premium SUV | 2027 |
| Vision T | Born Iconic | Electric Off-road | 2027 |
| Vision SXT | Utility Design | Pickup Market | 2027 |
| Vision X | Sculptural Athleticism | Crossover Segment | 2027 |
Frequently Asked Questions
Q: When will these concept SUVs be available for purchase? A: Production is expected to begin in 2027 for all four Vision concepts.
Q: Will these SUVs be available in both electric and petrol variants? A: Yes, the NU_IQ platform supports both ICE and EV powertrains across all concepts.
Q: Which markets will these vehicles target? A: Initially India, followed by global left-hand-drive markets as part of Mahindra’s international expansion.
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