Since entering the Indian automotive market in 2005, Renault has gained considerable foothold and now has three cars which stylish, reliable and have all the features a buyer desires inside the ₹10 lakh price mark.
The French automaker is known for its value-for-money propositions offering European designs and modern features in its cars. Renault is not relenting on the small car market, as it recently gave trims and facelifts across all its models, appealing to eager first car buyers and young families.
The Kwid: Affordability Redefined with a Touch of SUV Styling!
Owning a Renault comes at a prize and the Kwid sits at the most affordable starting range of ₹4.70 lakh to ₹6.45 lakh. For cost savvy first time car buyers, this is quite an attractive option. “Kwid” houses a 999cc, 3-cylinder “under the hood” powerplant, producing 67.06 hp and 91 Nm of torque.
This is enough power for casual driving and city commutes, along with the occasional highway cruise. SUV-inspired design remains the Kwid’s most striking feature, setting it apart from other hatchbacks. This is quite an economical car for the users fuel-wise too, providing 21.46 to 22.3 kmpl fuel efficiency.
Whether automated or manual, the Kwid is a flexible and economical option for drivers with both manual and automatic preferences. 112mm ground clearance is a plus for rough Indian roads too.
The Kiger: Small SUV With Strength To Match
The Renault Kiger is one of the best options for an SUV under ₹10 lakh as it is priced between ₹6.15 lakh and ₹11.23 lakh. The Kiger is equipped with the 999cc engine used in the Kwid and has better power ranges of 71 to 98.63 bhp with torque figures between 96 to 160 Nm, depending on the variant.
Its ground clearance of 205mm is more than adequate for the Kiger to comfortably cope with rough surfaces with the added advantage of the Kiger featuring SUV styling for those wanting better command of the road. In the 2024 model year, Kiger versions underwent restyling, adding and enhancing features, and the introduction of new variants ensuring the Kiger continues to compete in the fast paced compact SUV market.
It showcases Renault’s insight into the Indian audience, who love SUV hihg-riders that are practical to use on the everyday road.
The Triber: Redefined Versatility of a Seven-Seater!
The Renault Triber caters to the market surge of seven-seater vehicles as it is priced between ₹6.30 lakh and ₹9.40 lakh. It stands as the only true seven-seater offering underneath the ₹10 lakh threshold.
The Triber is powered by the well-known 999cc engine with a 71.01 bhp and 96 Nm of torque output which further complements the vehicles prioritization of space and versatility rather a sheer performance. The vehicle is fuel efficient too with a km range of 17 to 20 which is satisfactory for a vehicle that is larger and has more seats.
The Triber has flexible and modular arrangements for its seats that balance between the number of passengers and the amount of cargo space that is needed during that given time. The latest changes made to the vehicle has certainly broadened its range of features added while still focusing on the fuel family friendly features and low priced transport.
The Triber is still India’s most affordable seven-seater vehicle and now comes with a manual and automatic transmission options to suit a range of driving styles.
Value Engineering and Market Positioning!
Renault’s strategies concentrate on meeting the aspirations of the consumers in India by providing them with reasonably priced feature-rich cars which are priced competitively. Renault has achieved a considerable foothold in the Indian automotive market with strong brand loyalty owing to the stylish and practical cars and consistent performance.
Every unit in Renault’s under ₹10 lakh lineup serves distinct buyer demographics and while sharing parrallel themes of design, utility, and affordability. The firm’s strategy to engage in production localization by setting up a plant Chennai in consortium with Nissan aids in maintaining pricing and meeting set standards.
Beyond the localized production, Renault is further demonstrating its commitment to the Indian market with the introduction of an extended warranty of three years or 100,000 kilometers on all new vehicles providing them substantial risk-free usage confidence.
Forecast and Future Planned Changes
The fourth largest French automotive company is still putting money into its operations in India and there is much to expect in the coming months.
Among the launches are restyling version updates like the Kiger facelift, new generation Duster, and the Kwid EV which shows how much the company is to both traditional and new-age electric vehicles. These new products are likely to keep the company’s value-oriented strategy and offer better functionality, value, and efficiency.
Given the company’s reputation in India, its strong understanding of local market drivers, and European engineering and refinement is likely to enable strong Renault to continue thrive in the competitive Indian automotive industry.
With the shift in market expectations and the need for greater utilization of eco-friendly options, Renault’s strategy of providing taking value, style, and eco-conscious design give Renault the competitive edge in the ₹10 lakh market.